NBC reports that the Super Bowl ad slots are 85% sold. “The Super Bowl is a sure thing,” said Jimmy Burnette, the longtime ad sales executive who oversaw sales efforts for 10 Super Bowls, many while at Fox Sports. “It’s a matter of figuring out how to adjust marketing plans around the Super Bowl.” Larry Novenstern says, “The Super Bowl is not a one-day or a 30-second event for an advertiser. It’s a significant PR opportunity for two weeks prior to the game and two weeks afterwards.”.

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