Everyone has an opinion on advertising: some are just more correct than others

You can’t stand for something if you chase after everything.

-Ries & Trout

I’ve learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.
- Leo Burnett

If advertising had a little more respect for the public, the public would have a lot more respect for advertising.

-James Randolph Adams

An ad is finished only when you no longer can find a single element to remove.

1. -Robert Fleege
   

The consumer isn't a moron. She is your wife.

-David Ogilvy

Doing business without advertising is like winking at a girl in the dark. You know what you’re doing, but nobody else does.

-Steuart Henderson Britt

I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes.

-Philip Dusenberry

The man who stops advertising to save money is like the man who stops the clock to save time.

-Thomas Jefferson

Ice cubes sell more alcohol for the distilling industry than sexy models in cheesecake poses.

-Wilson Bryan Key

Sell a good night's sleep - not the mattress.

1. -Instructor at Academy of Art University, Advertising program
   

"The client will always pick the concept that you like the least, so never present any concepts you don't like"

- Robert Fleege

The number of ideas to use in an ad should be odd - and three's too many.

- Timo Everi, Hasan & Partners Helsinki

Worry not that no one knows of you; seek to be worth knowing.

- Confucius

"Nobody reads ads. People read what interests them. Sometimes it's an ad."
- Howard Gossage

"The biggest mistake in designing for outdoor is to mistake outdoor for print advertising."

- Robert Fleege

Any copy that runs on a billboard should fit on the back of a business card.

- John Pavao, Clearchannel Outdoor

"The biggest mistake young designers make is that they try to make their advertising look like advertising"

- Jeff Goodby

The reporter to his editor: "If I've had more time, the story would have been shorter"

-Robert Fleege

"Early to bed, early to rise. Work like hell and advertise."

- Ted Turner

"I know half the money I spend on advertising is wasted, but I can never find out which half"
- John Wanamaker

"Every child is an artist. The problem is how to remain an artist when you grow up."

- Pablo Picasso

"Find a job that you like and you will never have to work another day in your life"

- Confucius

Sometimes, the advertising is better than the product. Nothing kills a bad product faster than good advertising. Everyone tries the thing and never buys it again.
- Jerry Della Famina

"Advertising nourishes the consuming power of men. It sets up before a man the goal of a better home, better clothing, better food for himself and his family. It spurs individual exertion and greater production."

- Sir Winston Churchill, 1874 - 1965.

"Advertising should say, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'"
- Leo Burnett

"Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read."
- Leo Burnett

"Great ideas need landing gear as well as wings." 

- C.D. Jackson