Monday, November 13, 2006

Writing Radio Ads: Where are the best ones?

I get weekly emails from Adforum touting the "Top Five ads of the Week," but for some reason, radio spots never seem to make the list.

They claim to feature 50K ads "recognized as the world's best" but who is the judge? Apparently, you have to send your ads to them to even have them considered, so maybe radio writers just aren't doing that.

Here's a blurb from their advertising portfolio page:

AdFolio: A Global Archive of the World’s Best Creative Work
AdFolio on-line creative library holds over 50,000 of the world’s best creative executions which have been recognized for their advertising effectiveness, creativity, innovation and consumer impact.By increasing its ad collection in partnership with the most prestigious advertising awards and festivals worldwide, AdFolio provides access to the world's best and most recent creative work.

If you search RADIO as a category, you get a few spots from Brazil and France, but where are all the brilliant radio scripts from the U.S.? Maybe I should submit a few of my own.

When's the last time you heard a great radio spot on the air?

--
Kimberley Freeman
Freelance Copywriter
Zag Studios
phone: (830) 822-1567

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