Scoring the 2007 SUPER BOWL ADS
For the full 2007 SUPER BOWL AD Review click here.
Super Bowl XLI: Five Star Players and a Couple of Goats.
Like last year, the winner of this year’s Ad Super Bowl had to be Anheuser-Busch with five great spots and a few that were merely very good. A line from the “Classroom" spot gets our vote for Most likely to make it into popular vernacular: “Gimme a Bud Light, Feller.” This one was multicultural without being politically incorrect. Just fun. And how many product mentions do they get into this spot? Nearly a dozen, and without being offensive. Brilliant.
Another example of a star player was Bud Light’s “Axe” spot. This one was solidly in the vein of “True” comedy from start to finish. “I’m sure there’s a reason for it” is a savvy way of saying guys dismiss anything for a Bud Light. The spot gets even better when the guy actually stops and asks the hitchhiker about the axe. Of course, it’s a bottle opener. Great spot.
E-trade had several good spots but the standout was “What you can do with one finger.” This one had the perfect VO, great editing, direction and camera angles PLUS it used fun choices as examples before the punch line. Even when it comes to telling your expensive broker where to go, all it takes is one finger. Entertaining, persuasive, and a good use of humor.
All in all, not an outstanding year for Super Bowl ads, but it’s great to see ad contests anyone can enter—and even better seeing the results. “Checkout Girl” was as good (if not better) than any Doritos ad I’ve ever seen--as was the NFL spot of dejected fans saying goodbye to the season. In all this push to recruit "home-made" ads, it’s apparent that there was plenty of creative talent on the sidelines this year.
Super Bowl XLI: Five Star Players and a Couple of Goats.
Like last year, the winner of this year’s Ad Super Bowl had to be Anheuser-Busch with five great spots and a few that were merely very good. A line from the “Classroom" spot gets our vote for Most likely to make it into popular vernacular: “Gimme a Bud Light, Feller.” This one was multicultural without being politically incorrect. Just fun. And how many product mentions do they get into this spot? Nearly a dozen, and without being offensive. Brilliant.
Another example of a star player was Bud Light’s “Axe” spot. This one was solidly in the vein of “True” comedy from start to finish. “I’m sure there’s a reason for it” is a savvy way of saying guys dismiss anything for a Bud Light. The spot gets even better when the guy actually stops and asks the hitchhiker about the axe. Of course, it’s a bottle opener. Great spot.
E-trade had several good spots but the standout was “What you can do with one finger.” This one had the perfect VO, great editing, direction and camera angles PLUS it used fun choices as examples before the punch line. Even when it comes to telling your expensive broker where to go, all it takes is one finger. Entertaining, persuasive, and a good use of humor.
All in all, not an outstanding year for Super Bowl ads, but it’s great to see ad contests anyone can enter—and even better seeing the results. “Checkout Girl” was as good (if not better) than any Doritos ad I’ve ever seen--as was the NFL spot of dejected fans saying goodbye to the season. In all this push to recruit "home-made" ads, it’s apparent that there was plenty of creative talent on the sidelines this year.
posted by Kimberley Freeman at 1:34 AM
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