An Interview with "Dabitch" from Adland about Superbowl Ads

Today, we have an interview with the Swedish Art Director "Ask Dabitch" from Adland.com, a site where advertising addicts around the world can gossip about advertising stunts and marketing mishaps. More about her here.

1. Which ads do you most look forward to seeing?
Fedex "Carrier Pigeons." I always hope that they'll do a great ad once
again, and I've been disappointed since 1998. Please tell me that this ad
is a good one and not a simple joke. Rumors have it that McDonald's has a
spot coming which is shot by Pytka - that might be interesting. Planter's
Peanuts might be funny as well. I'm also looking forward to hearing (pun intended) people's reactions to PepsiCo's "deaf" spot produced by Baker Smith. That
will be interesting.

2. Where will you be watching the Super Bowl this year?
In my bed - the super bowl airs at night here and since I've spawned a wee
one I can't sit in the pub at four in the morning anymore. Else I have a
great pub two blocks from here which shows the game and serves Bishops
Finger on tap.

3. Finally, Giants or Patriots?
There's a game on as well? I only watch for the ads. Seriously.