NBC Already Racking Up Super Bowl Ad Sales

Back in May, NBC announced a plan to set a record-high rate $3 million for a 30-second spot. The reaction was a mix of skepticism and anger, which has been replaced by a flurry of signed contracts. So far, a dozen 30-second spots have sold.

Returning advertisers include Anheuser-Busch, PepsiCo and CareerBuilder.com. General Motors won't be showing ads this year: the car maker has been in cost-savings mode because of a nose dive in car sales.


Check out the full article from the Wall Street Journal here.