Two Seconds that Don't Exist

Overheard on CNBC this past Tuesday: the Weatherproof Garment Company was going to run a 2 second Super Bowl commercial, because that's precisely how long it took to say "waterproof." Shenanigans called a few hours later; it looks like just another cheap PR stunt.

Super Bowl ads - Get a Preview Here

Check out a few of the ads that will run on Super Bowl Sunday here.

New York Times article Claims 2008 Superbowl Ads will be "Gentle and Sweet"

Madison Avenue frets: what if the game proves more interesting than the commercials?

Read the article here.

An Interview with "Dabitch" from Adland about Superbowl Ads

Today, we have an interview with the Swedish Art Director "Ask Dabitch" from Adland.com, a site where advertising addicts around the world can gossip about advertising stunts and marketing mishaps. More about her here.

1. Which ads do you most look forward to seeing?
Fedex "Carrier Pigeons." I always hope that they'll do a great ad once
again, and I've been disappointed since 1998. Please tell me that this ad
is a good one and not a simple joke. Rumors have it that McDonald's has a
spot coming which is shot by Pytka - that might be interesting. Planter's
Peanuts might be funny as well. I'm also looking forward to hearing (pun intended) people's reactions to PepsiCo's "deaf" spot produced by Baker Smith. That
will be interesting.

2. Where will you be watching the Super Bowl this year?
In my bed - the super bowl airs at night here and since I've spawned a wee
one I can't sit in the pub at four in the morning anymore. Else I have a
great pub two blocks from here which shows the game and serves Bishops
Finger on tap.

3. Finally, Giants or Patriots?
There's a game on as well? I only watch for the ads. Seriously.

Recession? What Recession?

CNN Money reports: the National Retail Federation estimates that 3.9 million new televisions will be bought in time for the Super Bowl, up 50% from last year. Now that's a lot of big screens.

The survey did not indicate whether or not there'd be any money left over for snacks and beer.

Make Money with the Super Bowl

Researchers at the University of Wisconsin-Eau Claire say a stock portfolio full of Super Bowl advertisers outperforms the S&P 500. From the report:

"It's a significant finding, because in essence, Wall Street rewards firms that run Super Bowl ads. It's a tradeable event."

And don't forget the famous Super Bowl Indicator. If an original NFL team wins, the markets go up, but if an old AFL team wins, the markets drop. Unfortunately for your wallet, this year's AFL Super Bowl contender is the undefeated New England Patriots.

Ten Years of Super Bowl Ad Coverage

The Ad Man is back for his 10th Annual Super-Ad Shoot-out, providing the very best in Super Bowl Ad coverage on his web site Super Bowl-Ads.com

Why No Nationwide Insurance Ads in the 2008 Game?

Last year, Super Bowl advertiser Nationwide Insurance generated big buzz when it featured Kevin Federline in its Life Comes at You Fast campaign — and earned a place in Super Bowl advertising history as one of the most talked about ads ever. Here's a Q & A with Steven Schreibman, the man behind the NW Super Bowl ad Campaign.

Go Daddy Does it again

Once again, they're purposefully submitting ads (actually, story boards only) they know will be rejected just for the publicity.

The Neilsen Company's Guide to the 2008 Super Bowl

The Nielsen Company's Guide to the Super Bowl showcases information about the most notable marketing event in the U.S.

Super Bowl Political Ads?

Will there be a Super Bowl Presidential political ad before Super Tuesday? How can Hillary vs. Barack or John vs. Mitt vs. Rudy vs. Mike get any attention when the national spotlight is on Tom Brady vs. Eli Manning?

Not likely at $3 million for at 30-Second Super Bowl Spot.

The Official Ad Age Chart of Advertisers

A list of marketers who will be running ads this year. Advertising Age will be updating their chart all the way up to game day.

Who's buying what in Super Bowl XLII

2008 Super Bowl XLII Kicks Off

More than 30 minutes of commercials will play in the 2008 Super Bowl. Budweiser will run eight spots, including "Hank," a spot about a Budweiser Clydesdale, which scored a record high in focus groups.

2008 SUPER BOWL Ad Line-up