Scoring the 2008 Super Bowl Ads

If the creativity of ads during a Super Bowl is any indication of the economy, then we are surely in a recession. There were a few highlights, however, including:

* Carlos Mencia reprises his role from last year teaching a classroom how to order a Bud Light.
* Procter and Gamble's Tide brand made its first-ever Super Bowl ad appearance and scored a big winner with the Talking Stain spot.
* The Bud Light winning streak continues with Will Ferrell as Semi Pro, Jackie Moon.

Full article and review of Super Bowl ads 2008 here.

What’s the Full Return on a Super Bowl Ad?

Nielsen Online reports the Buzzmetrics of last year's Super Bowl Advertising featuring pre and post- game reactions. The results of the ad returns of the 2007 Super Bowl here.