Super Bowl Ads- Selling at 3M --Despite the Sluggish Economy

NBC reports that the Super Bowl ad slots are 85% sold.

“The Super Bowl is a sure thing,” said Jimmy Burnette, the longtime ad sales executive who oversaw sales efforts for 10 Super Bowls, many while at Fox Sports. “It’s a matter of figuring out how to adjust marketing plans around the Super Bowl.” Larry Novenstern says, “The Super Bowl is not a one-day or a 30-second event for an advertiser. It’s a significant PR opportunity for two weeks prior to the game and two weeks afterwards.”.

Check out the full article here.

NBC Already Racking Up Super Bowl Ad Sales

Back in May, NBC announced a plan to set a record-high rate $3 million for a 30-second spot. The reaction was a mix of skepticism and anger, which has been replaced by a flurry of signed contracts. So far, a dozen 30-second spots have sold.

Returning advertisers include Anheuser-Busch, PepsiCo and CareerBuilder.com. General Motors won't be showing ads this year: the car maker has been in cost-savings mode because of a nose dive in car sales.


Check out the full article from the Wall Street Journal here.