Sneak peek of Danica Patrick's new GoDaddy Super Bowl Ads

Okay, it's obnoxious, but we have to cover it. We all know Go Daddy has become notorious for their risque Super Bowl commercials.

Well, this year, Danica Patrick is back again to do two spots that will (surprise!) direct viewers to log on to GoDaddy.com if they want to see the full ("unrated") videos.


Find more videos like this on AdGabber


Find more videos like this on AdGabber

2009 Super Bowl ads: Playing it safe--or not.

It's not a huge surprise that General Motors and FedEx won’t be advertising on the Superbowl this year. It is a slight surprise that ad prices--despite the economy-- are at an all-time of $3 million per 30-second spot.

NBC says they are in discussions over the remaining unsold spots. Most are in the fourth quarter, and tend to go for slightly less than other positions. While some high-profile advertisers have pulled the plug, some new advertisers like Mars and Pedigree pet food will run Super Bowl ads for the first time. But this year, the tone of some ads will reflect tough times.

For example, Hyundai WAS planning to run an ad for the Genesis Coupe with renowned cellist Yo-Yo Ma playing a Bach piece. But now, in the grip of fear and fiscal insecurity, they may run a less high-brow spot that basically touts a new incentive program for car buyers who lose their income within a year of the purchase.

Longtime Super Bowl patron Anheuser-Busch is taking a different approach. The Budweiser brewer said it wants its ads to uplift and entertain viewers instead of reminding them about the economy.

The Go Daddy Group Inc., which registers Internet domain names, is unapologetic about splurging on the Super Bowl. GoDaddy is elated that NBC has approved two somewhat racy ads for the Super Bowl, one of which will air after a consumer vote.

With Danica Patrick starring in both, it's an ad "strategy" sure get attention no matter how the economy is doing.

Any takers for 3 seconds of fame?

Last year, the Weatherproof Garment company tried to buy two seconds of Super Bowl time and was unsuccessful.

This year, they're trying to get other nine companies to go in with them at a rate of $300,000 for three seconds each.

Any takers?

No.

The small apparel company seems to be serious--or seriously desperate. They tried to run a $3,000 ad in the Wall Street Journal looking for partners with the planned headline: Attention Deficit growing. Say it Short. Say it fast!"

The slogan they left out was "Say it to deaf ears."

Desperate measures for desperate times? Perhaps. But it's no surprise there were no takers. Even at $1000 per second, which might seem like a deal in Super Bowl advertising terms, no one can make an impact that matters. What will they do? Flash a logo? Shout a tagline?

Is that what advertising has come to?

Maybe it's just another "Go Daddy" style publicity stunt.

We shall see.