Last year, the Weatherproof Garment company tried to buy two seconds of Super Bowl time and was unsuccessful.
This year, they're trying to get other nine companies to go in with them at a rate of $300,000 for three seconds each.
The small apparel company seems to be serious--or seriously desperate. They tried to run a $3,000 ad in the Wall Street Journal looking for partners with the planned headline: Attention Deficit growing. Say it Short. Say it fast!"
The slogan they left out was "Say it to deaf ears."
Desperate measures for desperate times? Perhaps. But it's no surprise there were no takers. Even at $1000 per second, which might seem like a deal in Super Bowl advertising terms, no one can make an impact that matters. What will they do? Flash a logo? Shout a tagline?
Is that what advertising has come to?
Maybe it's just another "Go Daddy" style publicity stunt.
We shall see.
Labels: super bowl ads, superbowl ad spending, Superbowl advertising, tagline, Weatherproof grament company